Transformation of SEO

                                                             

   

Google born in January 1996 as a graduation project. They started Google as a privately held company on September 4/1998. On September 11/2001 on a clear Tuesday, US airline crashed into the north tower of the WTC. For those reasons, Google struggled to give relevant search results in the years.

A Voyage To Transformation Of SEO

in 2001 google started the transformation of SEO and the core elements. Google establishing 3 core elements crawling, caching and indexing for publishing the results.

Crawling

Basically means following a path. SEO begins with crawl experience of Google bot, for example, crawls our site, (scanning data)  details of which are recorded in a file within our server log files.

Caching


Helps you to improve the loading time of your web pages and thus optimize your site for the search engines. (Keeping recent or often used data items in memory)

Indexing

Is the practic of adding web pages into Google search depending upon which meta tag you used(index or no-index).

SEO practice

SEO practice defined in 2 types. White hat technique and Black hat.

White hat

White hat SEO refers to the most relevant practices to gain higher page rank. They strictly stick into on to the Googles refer for SEO.

Black hat

Black hat SEOs look for loopholes in Googles algorithm in order to rank higher in the search engines.

On page Optimization

On page optimization refers to the activities carried out on the page which is to be published. This activity helps in giving a high ranking in the search engine result pages.

Off-page optimization

Off-page optimization activities are done on a page after it becomes live on the web.

Keyword stuffing

It is an SEO technique considered as webspam in which keyword are loaded into the web page used to get a site ranking higher in search results. These unethical tactics des int solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing using private link networks.

Link specific

          google ranking websites more links achieve. Use hyperlinks to connect two of your blog posts, or a blog post and a landing page, or a blog post and a product page, or a tweet to your website.

Quality link specific

It's a page rank rating system introduced by Google.

Page rank

Page rank is depending on the quality of a website it works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.

passing the juice

You will lose page rank equity to pass website. This value is passed through hyperlinks. Search engines saw links as votes by other websites that your page is valuable and worth promoting.

Link juice

Refer to the value or equity passed from one page to another this value is passed through hyperlink.refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines saw links as votes by other websites that your page is valuable and worth promoting. Permanent URL or link to a specific post, page, or blog also helping them gain authority, or giving those websites “link juice”.

No follow

It is an HTML attribute value used to instruct search engine robots that a hyperlink should not influence the link targeting ranking in the search engine.

Google Adwords

                                                       

It is an advertisement program commonly known as PPC where you can advertise your website as a prepaid program. Google AdWords is a massive advertising service and platform where people can run search ads, display ads, video ads, and app ads across Google.

Ad Sense

Ad sense is an affiliate marketing program where you can publish Google ads and earn revenue when some clicks on you're ads. Is a system of Google circumstances ads that you can place on your blog, search engine, or Web site. Google, in return, will give you a portion of the percentage from these ads. The rate you are paid varies, depending on the keywords on your Web site used to generate the ads. Someone who not click on your own ads or encourage others to click on your ads with phrases like "Click on my ads." You must also avoid mechanical or another method of artificially inflating your page views or clicks.

Tinto Dennis